Previous winners 3
A friend of mine, to whom we shall refer by his unintentionally geeky initials: PC (a steadfast characteristic of geek of the week is the unintentional nature of its recipients), won the label one week.
Upon close inspection, it was discovered that one of the reference desk computers had some fairly specific if not exactly interesting bookmarks saved to the browser. Regardless of how many times this station was logged off at night, the next time we checked - it was the same.
Turns out that our uber-talented reference librarian, PC, was carrying his personal bookmarks from computer to computer on a flash drive so he would never be without fishingismylife.com (or some other equally important past-time site). Each morning, he would import his bookmarks and then carry on with his day.
It is this sort of commitment to reference services (both to the customer's and to his own) that deems PC the geek of the week. Fish on.